TV chef Jamie Oliver has joined forces with drinks company Bacardi to launch DrinksTube, a companion YouTube channel to Oliver's existing FoodTube, which will feature content to help consumers searching online for cocktail information and inspiration, with tips from various Bacardi brand ambassadors, mixologists and bartenders.

Oliver commented 'We want to inspire everyone with the passion to be more adventurous in their own homes, to realise that we can all be "home mixologists" and to have fun with ingredients and flavours'.